Digital Strategy
Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.
Key focus:
- Explore the landscape
- Map out your strategy
- Explore the risks and rewards
- Identify a digital business opportunity
- Evaluate an idea and assess the market
- How to validate concepts and refine your business strategy
- Choose your channels and tactics
- Set key performance indicators and benchmarks
- Execute with best practices
- Analyze and adjust
Leadership Maturity
Leadership maturity is a leader's ability to engage consistently with him or herself, others and the world by being: Relevant – maturity is time, place and person dependent. It demands the ability to render wise judgments about what is appropriate in different settings.
Key focus:
- How to demonstrate the four characteristics that followers want from leaders
- The importance of purpose in leading others
- How to create a vision that engages and inspires
- The secrets of confidence and courage all leaders should know
- Lead authentically and inspire others to do the same
- Connect your personal values with the organisation’s values and do the same for your people
Crisis Management
Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event. A crisis can occur as a result of an unpredictable event or an unforeseeable consequence of some event that had been considered as a potential risk.
Key focus:
- Four phases of crisis management: mitigation, preparedness, response, recovery
- Crisis of skewed management values: short-term vs long-term
- Crisis of deception
- Crisis of management misconduct
Competing Through Creativity
Creativity is vital for every part of the economy. The ability to generate a diverse set of business options through new ideas is a central feature of innovation in all firms and, as such, is central to sustained economic growth. Design, as a structured creative process, is an important competitive tool for firms in many sectors, although design activities can take many forms across those different sectors.
Creative thought is a very emotional process less rational. Every product we touch in the world has thousands of hour design input so it is an important aspect of business success.
The workshop is designed to integrate the business idea once defined and then help create it's uniqueness using design solutions to impact on the customer. The participants are to develop a visual brief to inspire all creative output using imagery that enables good visual solutions for advertising, design, brand narrative product design etc.
Behavioural Economics
A key aspect of a behavioural economic paradigm is that there are limitations in defining the consumer as an informed rational processing machine. Human motivation and behaviour can be viewed as more likely to be influenced by biases, perceptions and general rules of thumbs (heuristics). Building from the premise that consumers operate and move within spheres of a ‘bounded rationality’ this workshop explores how behavioural economics can be utilised within the design of marketing campaigns.
Key focus:
- Responsive design
- Design with intent
- Biases & heuristics
- Laziness & default options
- Contextual
- Creating hacks
- Pains & Gains
- Framing
- Customer journey mapping & sharing economy
- Experiential & FOMO
Applied Neuroscience
Neuroscience is an exciting and emerging area, which seeks to understand the most complex organ in the body – the brain. Neuroscience draws together knowledge and expertise from many areas of science, from molecular biology to the psychological study of the mind. In the course you will explore how the latest neuroscience concepts and techniques can help you motivate and inspire your peers and employees, catalyze innovation, and increase business success. Applied Neuroscience is your opportunity to learn concepts and hands-on techniques derived from the latest cognitive research and psychology to improve individual, team and organizational performance.
Key focus:
- Latest neuroscience research
- Implications for the leadership behavioural patterns and resilience, Brain agility model
- Coaching skills with a neuroscience lens
- How to motivate neurons to get on the right side of risk and motivation
- How to better read emotions
- How to create conditions for successful change in the brain and body
